Case Studies

New growth engine for a multi-sided digital marketplace

Evolving the platform model through AI, product development and demand intelligence to increase marketplace liquidity and monetization.

1 min read Author: KeynesMoore
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Macro area

Business strategy

Define business strategy through rigorous choices on growth, positioning, portfolios, resources and execution.

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Macro area

Digital

Connect digital strategy, technology, products, operations and customer experience to enterprise priorities.

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Macro area

Sales, marketing and growth strategy

Align sales, marketing and growth strategy around markets, customers, channels, demand and commercial performance.

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Macro area

Customer, market and demand intelligence

Build customer, market and demand intelligence to understand behavior, shifts, opportunities and commercial priorities.

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Macro area

AI and autonomous systems

Shape AI and autonomous systems around business priorities, operating models, governance and measurable outcomes.

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Related capabilities

Business model strategy and design

Design business models that connect differentiated value with viable economics, scalability and durable value capture.

Digital platform development

Build extensible digital platforms that provide shared capabilities, services and interactions across products and users.

Growth strategy

Identify the growth arenas and moves most capable of creating enterprise value across core, adjacency and new-business opportunities.

Digital commerce and demand discovery

Reveal how customers discover, evaluate and convert demand across digital commerce, search, platforms and marketplaces.

AI product strategy, innovation and prototyping

Turn emerging AI possibilities into defined product concepts, validated use cases and testable prototypes.

Editorial overview

Articles

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Strategic challenges

POV

Strategic impact

What we observe

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